Google AdWords: Mobile Site Affects Quality Score. Now What?
It is something you know you should be doing. Many companies talk about it, but are you doing it? Are you creating an experience that renders well on a mobile devise? If not, Google is giving you one...
View ArticleClik here to view.
Google Changes Paid Ad Placements
In an announcement from Google via the AdWords Blog, effective November 2nd, ads that have previously shown to the side of the organic search results may now being to appear below them. Google says...
View ArticleClik here to view.
Geographic Targeting in Paid Search: 2011 Changes in Review
Geo-targeting your paid search campaigns? 2011 brought some changes to how geographic targeting functionality can be applied in both Google and Bing. While Google removed some previous functionality,...
View ArticleGoogle To Report Impression Share for Ad Groups
Earlier this week, Google announced via the AdWords blog, that impression share metrics will soon be available to advertisers at an ad group level. (Previously, impression share was a metric that...
View Article